Studio Brave shared a branding and visual identity project for Kids First. With the slogan Kids at the heart of everything. Kids First, formerly Child Protection Services, has been working with children and families for over 120 years. The rebrand provided an opportunity for transformation, both internally and externally, with a focus on establishing Kids First as a leader in their field.

The result was a multifaceted brandmark, representative of both a literal heart as well as the concept of transformation. An extendable series of supporting illustrations were created to further extend the visual language of the brand across a wide range of applications.