Explore how ALT.XYZ and Holographik Studio created a scalable visual identity for a next-generation investing platform focused on alternative assets. 

Holographik Studio partnered with ALT to build a new visual foundation. The project spanned nearly a year of deep collaboration. ALT serves as a next-generation platform for investing. It specifically focuses on alternative assets to unlock new financial value. The first phase of this platform centers on the world of trading cards.

The design team faced a clear challenge. They needed to create a brand that felt both financial and cultural. Most investing tools look cold and sterile. Alternative assets like trading cards require a more vibrant touch. The solution is a scalable visual language. It works across many different touchpoints. You can see the branding on their mobile app and main website. It also extends to physical items like apparel. This versatility is the core strength of the new identity.

The visual system uses a modern aesthetic. It balances the trust of a bank with the energy of a hobbyist community. The typography is clean and highly readable. It allows the asset data to remain the hero. High-quality imagery helps users see the value in their collections. The interface design focuses on ease of use. It makes trading assets feel as simple as buying a stock. Every screen reflects the core brand values of transparency and growth.

Digital brands often struggle with physical transitions. Holographik Studio solved this by creating a flexible logo system. The marks look just as good on a screen as they do on a sweatshirt. This unified approach builds trust with the user base. It shows that ALT understands the lifestyle of a modern collector. The color palette is bold but professional. It stands out in a crowded financial market. The grid systems used in the app ensure a consistent experience for every user.

Investing is changing rapidly. More people want to put their money into things they love. ALT provides the bridge between passion and profit. The branding reflects this shift perfectly. It moves away from traditional corporate tropes. Instead, it embraces a digital-first mindset. The result is a brand that feels alive and ready for the future of finance. The work by Holographik Studio sets a high bar for the industry. It proves that financial tools can be beautiful and functional at the same time.

Credits: Holographik Studio / ALT.XYZ

Alternative asset branding