Vandal Co. is Santiago Valencia’s brand identity studio from Colombia: electric orange, raw black, and type that refuses to stay inside any grid or rule.

Santiago Valencia launched Vandal Co. from Colombia’s Coffee Axis with a clear statement: design is not decoration. The studio’s brand identity system is built on confrontation. Three phrases repeat across every surface: “Disrupt the form,” “Rage against the grid,” and “Tear the grid.” These are operating principles, not taglines.

The visual language centers on electric orange and raw black against off-white. A custom diamond-badge logomark carries the “VANDAL Co.” name with sharp, compressed letterforms. The wordmark variant strips it to “VNDL” with high-contrast negative space. Both marks read clearly from a distance.

Brand Identity Design That Treats Every Surface as a Statement

Valencia applies the brand identity design system consistently across every touchpoint. Billboard mockups show three-column poster layouts where typography stacks at competing angles, deliberately fighting for dominance. A tote bag reads “Break the uniform” in circular type. A backlit city pillar ad says “No filter. Just disclaimer” in block sans-serif. The studio website uses the same orange-black system with “No straight thinking” as the hero headline.

A social media grid shows the full brand identity design in context: orange panels alternate with black, each holding a fragment of copy or a geometric mark. The grid-as-anti-grid idea is the whole point. The work is self-referential without being ironic. Valencia operates as a freelance designer offering branding, illustration, and lettering through his Behance portfolio. Vandal Co. earns attention through relentless consistency. Every piece reinforces the same stance. That is what makes it work.