Explore KLEOS+KLEA, a nutrient-only skincare brand by the creatives at Voodoo Voodoo. Its identity blends science and ceremony, clarity and tactility, with thoughtful packaging, typography, and art direction.

KLEOS+KLEA didn’t appear overnight. It’s the result of Tammy Demos spending twenty years studying what heals, what nourishes, and what lasts. Her idea was simple: skincare built only from nutrients, no fillers, no waste. To match that vision, the brand needed a design system that could live in two places at once, science and ceremony, clarity and tactility. That was the challenge the talented team at Voodoo Voodoo took on: to turn a ritual into a world.

Depth Through Restraint

The design isn’t loud. It doesn’t need to be. Every choice, typography, texture, form, leans into quiet clarity. It suggests care without decoration, confidence without noise. The aim was to make skincare feel functional but also ceremonial, an everyday act with weight and meaning.

A Language of Tension

KLEOS+KLEA speaks through opposites. Its logotype stretches and contracts, never fixed, always breathing. The typefaces, Signifier, a serif with presence, and GT America, a rational sans, sit in balance. Black and white form the foundation, while muted neutrals and sudden bursts of color keep the system alive. It’s controlled, but never rigid.

Packaging as Ritual

The bottles, heavy glass with a soft-touch finish, are capped with pebble-like lids that feel found, not manufactured. Slipcases embossed in nude tones, elastic bands in place of glue or plastic, every detail is made to be touched, considered. Even the ceramic bowl, used to activate the powders, is sculpted to fit the hand, to guide a motion. The object itself becomes part of the ceremony.

Storytelling in Images

The photography mirrors the brand: a push and pull between order and organic. Botanical gradients dissolve into close-ups of skin. Monochrome calm collides with bursts of color. Figures appear steady and composed, while natural elements shift and surge. The imagery isn’t just illustrative, it’s emotional, meant to remind us that design can feel as much as it shows.

An Ecosystem, Not a Logo

KLEOS+KLEA was never going to be just a logo stamped on a jar. It had to be an entire system: digital, physical, editorial, experiential. Each touchpoint shares a voice, calm, assured, sensory. Together they form something coherent, not just consistent.

Why It Matters

For designers, KLEOS+KLEA is proof that brand systems can be more than surface. They can be rituals. They can embody values. By staying rooted in contrasts, science and ceremony, restraint and depth, Voodoo Voodoo has built a brand that doesn’t simply look right. It feels right. And that’s the difference between a product and a culture.