by ibby
Timedash reimagines the 70s Ana Digi spirit with customizable widgets for iPhone, iPad, and Mac. Designed by ex-Pentagram creatives, it fuses style and function.
There’s something about 70s design that keeps ticking. From lava lamps to velour tracksuits, nostalgia for that era seems unstoppable but few artifacts have aged as gracefully as the Ana Digi watch. Half analog, half digital, these cult classics were at the heart of Japan’s LCD revolution and laid the groundwork for every Casio and Seiko that followed.
Fast forward to today: enter Timedash, a clever app that channels that same spirit of analog-digital fusion into widgets for your iPhone, iPad, and Mac. Think of it as time well spent — bringing steps, weather, date, and more together in a single modular design you can customize to match your mood or mission.
A Design-Driven Team
Timedash isn’t just another productivity app. It began as a passion project inside a design studio run by Vincent and Johan, two designers with pedigrees at some of the world’s most influential studios: Pentagram (NY), Local Projects (NY), and Lava (Amsterdam/Beijing). Pairing up with seasoned iOS developer Dimitri, they released the first version in 2021 and it quickly found a following among designers and tech enthusiasts who appreciated its sharp, graphic-driven approach.
Four years later, the team went back to the drawing board (and Xcode) to create Timedash Widgets 2, a completely new version with a modular system that lets you build widgets from scratch. Their belief? Digital tools shouldn’t feel bland or disposable. They should carry a distinct personality while remaining intuitive and simple to use.
The ambition is clear: to evolve Timedash into the most elegant, intuitive platform for personal data visualization, pushing the boundaries of what widgets can be while staying true to their roots in design culture.
Playful Modularity
The beauty of Timedash is in its design flexibility. You pick your data points, tweak the colors, and arrange your own dashboard. It’s like LEGO for productivity nerds — snap together exactly what you want, no more, no less. And if you’re feeling fancy, the Special Edition Widgets nod to cultural icons from Star Wars to Pop Art to the minimalist ethos of Dieter Rams. (Yes, even Rams would probably say: “Less, but better… widget.”)
What sets it apart from the flood of widget apps? The design pedigree. These aren’t just functional squares on your screen; they’re crafted with a retro-futurist eye, echoing the geometry and graphic charm of their Ana Digi ancestors. In other words, they’re built to last longer than your morning coffee buzz.
So whether you’re commuting, traveling, or just trying to watch your step count rise, Timedash gives you a dashboard that’s as fun as it is functional. The 70s may have been analog-digital, but 2025 is officially widget-digital.
