kidz studio built a hair salon brand identity for KOEP on one rule: the 45-degree cut. Every mark, card, and print motif in the system traces back to it.

The KÖP logotype sits oversized on full-bleed black — white letters, one weight, no ornament. The umlaut dots above the Ö lift out of the letterform and recur as graphic punctuation across the whole system. Paired with the wordmark, a double-stripe diagonal symbol repeats that same 45-degree slash: it appears on business cards, appointment cards, and gift certificates, each time as a compositional edge rather than decoration. The palette is matte black, pure white, and a soft metallic blue-grey that reads like the flat of a scissor blade.

One Angle, Every Surface: KOEP Hair Salon Brand Identity

This hair salon brand identity works because the rule is strict. kidz studio did not just apply a motif — they derived the whole system from one geometric constraint. The slogan, "We cut concepts," earns its weight when the letterforms, the stripe, and the die-cut edges of the printed matter all share the same 45-degree logic. The social templates follow: editorial black-and-white hair photography, brand text overlaid at that same cut angle. Nothing breaks the grammar.

See the full project by kidz studio on Behance.