Studio Carreras shared a logo rebrand and visual identity for The Earth Charter, a document with 16 principles for a better relationship with our planet that has been around since 1987, ideated by Maurice Strong and Mikhail Gorbachev.

A new visual system was designed to convey each of the 16 principles of the Earth Charter in graphic form. They are organized in 4 main pillars, each with its own color and illustration.

All work was made during a 5-day creative sprint organized by The Sexy Beast with the following team:

• Creative Directors: Andre Matarazzo & Jussi Solja
• Senior Brand Designer: Genis Carreras
• Illustrator: Mayra Nascimento
• Web/UX: Tatu Ritanen

For more information make sure to check out:

• Behance
• Instagram — @studiocarreras
• Website — studiocarreras.com